Branding & Webdesign Project

Cat approached me with the intention of refreshing the image of her project, Cat Poupança. She felt the need to professionalize the brand and give it a more modern and serious appearance, without losing the accessibility and closeness that define her mission.

We developed a new visual identity that reflects both the evolution and the essence of Cat Poupança: making personal finance more approachable, simple, and human. Navy blue was introduced as the main color to convey trust and stability, while the typography was designed with consistent height and clean structure to reflect rigour. Subtle details like the dynamic “o” symbolizing coins entering a piggy bank to represent savings, while the use of lowercase letters reinforces warmth and proximity.

This transformation extended to the new website, created to communicate Cat’s mission and services clearly and intuitively. With simple navigation and a modern structure, the site offers a welcoming experience that reflects the brand’s professionalism while remaining close and accessible.

Now, Cat Poupança presents itself as a more mature and confident brand, ready to guide people through their financial journeys with clarity, trust, and a personal touch.